Taste of Asia Logo

This project was the design of the Taste of Asia logo for a dining venue within Boyd Gaming. The goal was to create a visual identity that reflected the restaurant’s Asian-inspired cuisine while remaining modern and versatile. I explored typography and visual motifs that could convey authenticity without relying on overused symbols. This approach allowed the logo to feel fresh and distinctive while still hinting at the cultural influences behind the menu.

Using Adobe Illustrator, I refined the chosen concept into a clean, balanced wordmark that incorporates subtle stylistic elements to give it personality. The final design works seamlessly across signage, menus, and digital platforms, offering a consistent and recognizable mark for the restaurant. Its simplicity and elegance ensure it will remain effective and adaptable over time.