New Café Brand Concept

This project was an exploration of fresh branding concepts for a café that had recently renovated its space, adding modern finishes, a new layout, and a statement-making social wall. The goal was to imagine how the visual identity could evolve to match the updated interior—fun, eye-catching, and modern while remaining approachable. I developed several creative directions, experimenting with logo variations, playful typography, and color palettes that could translate across menus, signage, merchandise, and a large-scale social wall installation.

My process was highly exploratory, allowing me to push my creative boundaries while staying mindful of the café’s personality. For the social wall in particular, I designed layered patterns and hand-drawn elements that could create an interactive, photo-worthy moment for guests. Although these concepts were not implemented, the project was a valuable exercise in visual storytelling, brand cohesion, and designing for both physical and digital experiences.