LiteSide Illustrations Logo & Business Card

This project was a personal branding side project for LiteSide Illustrations, a concept inspired by the light side vs. dark side theme in pop culture. I approached the design as an opportunity to blend playful fan homage with a clean, professional aesthetic. To reflect the concept’s clever simplicity and personal resonance, I explored stylized typography and graphic elements that hinted at the dualistic theme without being overly literal.

Using Adobe Illustrator and InDesign, I developed a modern, type-driven logo paired with a minimalist, double-sided business card design. The logo features balanced lines and subtle flourishes for a distinct visual identity, while the business card layout keeps a refined, clean look suitable for both print and digital usage. This project helped illustrate my versatility in crafting a brand identity that is playful yet professional, and it showcases my ability to apply thoughtful design to conceptual and whimsical ideas.