Hot Seats Trifold Mailer

This project involved designing a “Hot Seat” trifold mailer for The Orleans Casino, part of Boyd Gaming. The goal was to create a powerful promotional piece that would stand out in the mail and clearly communicate the excitement of a loyalty event. Working in Adobe InDesign, I structured the layout to guide readers through event details, like dates, rules, and prize highlights using bold hierarchy and clean organization that maximized readability in a compact format.

Supporting graphics, bold headings, and custom typography were crafted in Illustrator and Photoshop to capture the vibrant energy of the campaign. The color palette focused on high contrast and attention-grabbing visuals while maintaining brand consistency. The final mailer delivered a dynamic and professional presentation, effectively promoting the event and reinforcing guest engagement through a visually compelling direct-mail piece.