Project Type: Marketing Pieces
Tools Used: Adobe InDesign and Illustrator
This project involved designing a bold, high-energy Cash Bash promotional mailer for top-tier casino guests. The halffold print piece needed to excite, inform, and impress while clearly communicating event details. I selected a dynamic color palette of deep purples, electric pinks, rich blues, and black, with pops of orange-gold in the logo to create an eye-catching and celebratory look. Working in InDesign with supporting graphics from Illustrator, I developed a layered layout that guided the reader’s attention to the main headline, prize highlights, and essential information while keeping the overall design visually balanced.
In addition to the printed piece, I created a matching email design to extend the campaign’s reach. The email mirrored the dramatic typography and vibrant colors of the mailer, ensuring a consistent experience across both digital and physical formats. This unified approach helped strengthen brand recognition for the event and demonstrated my ability to design cohesive marketing materials for multiple platforms.



