Project Type: Brand Identity
Tools Used: Adobe InDesign, Illustrator and Photoshop
I collaborated with the owner of Josiah’s Antiques & Treasures, a vintage and collectible shop with a unique mix of nostalgic treasures and antiques, to create a logo and business card that would visually embody the shop’s eclectic and warm charm. Drawing inspiration from traditional signage, vintage packaging, and timeless shop emblems, I explored several conceptual directions, ranging from ornate scripts to cleaner, minimalist serifs before settling on a wordmark with subtle flourishes that evoke history and craftsmanship.
For the business card, I treated it like a modern reinterpretation of a classic calling card: a soft neutral background, thoughtful typography pairing, and a clean, elegant layout ensured both print quality and digital clarity. The final branding package delivered a cohesive, authentic personality that elevated the brand’s presence across signage, social media, and in-store materials, earning appreciation from the client for its balance of nostalgia and professionalism.


