20th Anniversary Logo & Social Content

This project was the creation of the 20th Anniversary logo for the Orleans Arena, designed to celebrate two decades of events, entertainment, and community engagement. The objective was to create a commemorative mark that honored the arena’s legacy while still feeling fresh and modern. I began by researching anniversary branding to understand how to balance celebratory elements with a professional tone. Using Adobe Illustrator, I explored variations that incorporated the number 20 in a way that felt integrated rather than secondary to the arena’s existing branding.

The final design features a bold, stylized “20” paired with the Orleans Arena logo, creating a cohesive and recognizable mark that could be applied across print, digital, and merchandise. The color palette and typography were carefully chosen to complement the arena’s established brand identity while giving the anniversary its own sense of distinction. This logo served as the visual centerpiece for the arena’s milestone year, reinforcing its reputation and presence in the Las Vegas entertainment landscape.